Consistency is the key

by: Garry Pierrepont (8 April 2015)

I always think that consistency is key in a book, document, paper, flyer, etc. So what about on the front of a pub? Yes, there too.

Yet this pub in London seems to have a split personality, “the sea horse” on one side becoming “the seahorse” on another.

Sea horse – two words – is technically correct, but, one way or another, let’s be consistent.

As for the lower case throughout – don’t get me started.

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