Do you need to bother with social media?

by: Anne O'Connell (10 November 2017)

The short answer is Yes! Whether you choose to use paid advertising or promoted tweets, or stick to the free approach, the amount of people you can reach by posting and sharing is too good an opportunity to pass up. Think about the amount of time you spend looking at Twitter, Facebook and LinkedIn, and you have your answer. Just, as in any walk of life it's easier to do business or approach someone you already know, I think I would be much more likely to contact someone I 'know' or am aware of from their social media presence than a complete unknown.

Find out whether there's a local or business-specific Twitter channel appropriate for you. For example, #WorcestershireHour operates from 8pm to 9pm on a Monday and 12 to 1pm every Wednesday. It's a simple way of putting local businesses and customers in touch, and creating a virtual community that can lead to the real thing.

So, where to start? There is plenty of advice out there. I recently attended a talk by Rich Brown of Impact 9 (@IM9ACT) on using social media for small enterprises. I've yet to follow up on all his advice, but I have started scheduling tweets – what a revelation!

What next? Stop lurking, and start posting, sharing and retweeting!

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