How will i fare?

by: Garry Pierrepont (19 January 2011)

It is rare indeed for a new newspaper to be launched and in the second decade of the 21st Century we might imagine that we would see no more fresh newspapers, what with the Internet, mobiles, e-book (newspaper) readers etc.

Not so. Enter i, the new newspaper from The Independent, selling for just 20p.

i claims to be the new concise, quality newspaper. It says that it bring you "only what you need to know" – and it's certainly true that too many other newspapers concentrate on things that you really don't need to know, and should care about even less.

In keeping with the Internet-generation, i's stories are said to be short and to-the-point with information boxes so that you can read more about stories of interest (a kind of "click for more" approach).

Not all newspapers succeed and in these competitive times – not just from other newspapers, but from many other modern ways of receiving news – it will be interesting to see how i fares.

These are two good summaries, printed on The Indepndent's website:

NOEL GALLAGHER said: "It's a top idea to have a paper for clever people who can't be arsed to spend hours reading every day."

RONNI ANCONA said: "The launch of a new newspaper happens only once in a generation and I'm breathless with excitement for the launch of i. It's everything I've been waiting for."

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