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Enid Blyton Comes to McDonald's

by: Marilyn Owen (14 May 2014)

The Secret Seven and the Famous Five seem to be regaining the popularity they enjoyed in previous decades; in fact, Secret Seven books are presently being manifested in McDonald's Happy Meals and eagerly being collected by children.

Over the decades, despite some political correctness and accusations of racism and sexism etc hence the demise of the once-loved golly children have loved these adventures which have stood the test of time. And it is certainly an excellent idea that McDonald's has taken on board. The popular fast food service which incidentally now offers healthy carrot sticks and fruit has teamed up with Kobo UK to add free e-books to the Happy Meal. President and Chief Content Officer of Kobo Michael Tamblyn said that sales of Kobo e-books for kids have grown ten-fold since 2010 and that parents are appreciating the value of digital reading content. He commented: "As passionate readers ourselves, we welcome the opportunity to help inspire children to fall in love with books. We hope the new option to enjoy digital versions of quality, children's books through the Happy Meal will inspire more UK families to build their own personal libraries and read more together."

Jonathan Douglas, director of the National Literacy Trust, added that all forms of reading are very beneficial to children and that recent research has shown how vital it is for children to learn to use technology from an early age so as to make good progress at school. In this way the new e-books and digital content are great for getting children more interested and excited about reading in general.

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Ref: 73 I used to love Enid Blyton's books when I was a kid. Glad to see them back on the "menu"!
Garry - 12:17 20-05-2014

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